

PPS - Statement on ethical and practical AI Use
PPS utilizes AI in many of our service offerings. AI is a force multiplier and, when used correctly, it brings better deliverables to clients. We utilize AI in drafting, research, and analysis support via proprietary prompts and workflows.
However, AI:
- Can produce inaccurate, fabricated, or out of scope information
- Can introduce data-handling and privacy risks
- Cannot be held accountable
PPS builds in a comprehensive QC process to validate all AI generated outputs to make sure that clients are receiving quality materials. We avoid entering proprietary or sensitive client data into AI systems, randomizing when necessary. Finally, we all sign off on work products developed with the help of AI before delivery.
Anyone can use AI to build a deliverable, but you need the subject matter expertise and AI fluency to build something actionable.
* Clients are able to request deliverables that are completely human generated at a separate rate.